Business Support
The business relationship officers service
The service aims to impact on your day to day performance as a PGA Professional, therefore supporting the strategic objective of improving the personal and professional lives of our Members. It is available to all PGA Professionals (face-to-face support is currently only available in GB&I).
Business relationship officer service
If you need support in building relationships with your current club; a business health check to establish where you can improve your own service to customers and the club; if you are preparing to apply for a new role at a different facility, or have any other business-related issue, please get in touch. Their time comes at no cost to you and is a significant benefit of your PGA Membership.
The service aims to impact on your day to day performance as a PGA Professional, therefore supporting the strategic objective of improving the personal and professional lives of our Members. It is available to all PGA Professionals (face-to-face support is currently only available in GB&I).
How a BRO can help
Recruitment
The PGA recognises the wide range of roles undertaken by Members. Each meeting will vary and a wide variety of support is provided including but not limited to the services listed.
Business Reviews
Promoting your value as a PGA Professional, building membership, income generation, management structure and more, which is specifically aligned to your situation.
Building Relationships
Having a good presence in the club is essential, so a BRO will assess your involvement in strategic direction and communications with the club.
Contracts and HR
Remuneration, contractual issues, increased hours and responsibilities, job security, legal advice, employment opportunities, recruitment, staff model, bullying and time management.
Business Health Check
The ‘Business Health Check’ service will help objectively analyse your current position. It highlights the contribution that you make to the golf facility where you work and offers further guidance where applicable.
Marketing and Retail
Business and marketing planning, new business advice, increasing revenue, promotional activity, vouchers and stock holding.
Customer Satisfaction
Understand your customers in more detail and know how satisfied your members/visitors are with the services you provide. It's important to be aware of the views, issues and requirements.
Development Guidance
Provide support through information about training courses and educational opportunities, as well as workshops delivered by the BROs to support Members with business and other topics.
Business Health Check
If your club or facility is struggling to increase participation, retain its membership, offset the increasing expenditure costs with growth of key income streams, or any of the other challenges facing the game, then the impact of you as the PGA Golf Professional will be, and should be, crucial.
The ‘Business Health Check’ service has been designed to help you objectively analyse your role. It aims to help highlight the contribution that you make to the golf facility where you work. The overall goal is to ensure each PGA Professional enjoys a proactive and productive working relationship with their golf facility.
Next steps
Download the Business Health Check and carefully read through the '10 key questions' along with the accompanying notes. After reviewing the material, complete the assessment, take note of the concluding remarks, and most importantly, take action based on your findings.
Your PGA is here to help, but as with so many benefits of PGA membership, you need to take charge of making the first step and then hopefully, as a result, improved revenues for you and your golf facility.
To arrange a Business Health Check with one of our Business Relationship Officers, contact the Membership Department on +44 (0) 1675 470 333 or email membership@pga.org.uk.
PGA Partners
