Four ways to power up your F&B:
- Innovative marketing and communication
Using e-mail newsletters, social media and even the club’s website to communicate special offers or themed nights can spark interest and increase attendance. Communicate consistently and ensure that your message reaches your customers effectively.
- Customer engagement activities
Involve members and guests in activities, such as cookery classes, wine tastings or a meet-the-chef evening. These initiatives can create a sense of community and encourage members to visit the club on slower days.
- Strategic partnerships
Consider partnering with local businesses to create attractive package deals that combine a round of golf with dining discounts. This can help attract new visitors to the club and possibly convert them into regular members.
- Streamline operations
Use data and analytics from platforms like 59club Study, alongside your own regular customer satisfaction surveys, to identify trends and monitor member preferences. You can use these insights to streamline your F&B operations, optimise menus, manage inventory and reduce waste.
